What is Technical SEO?
What is Technical SEO ?
Technical SEO, also known as on-page SEO, is a branch of search engine optimization (SEO) that focuses on optimizing a website’s technical elements to improve its search engine rankings and overall visibility in search results. Unlike on-page and off-page SEO, which deal with content and external factors like backlinks, technical SEO is concerned with the underlying structure, performance, and configuration of a website. It aims to make a website more accessible and understandable to search engines, ultimately leading to higher organic search traffic.
Technical SEO for Shopify: Enhancing Your Website’s Performance
Step 1: Website Speed Optimization
Improving loading times is a crucial aspect of technical SEO. Slow-loading websites can deter visitors and negatively impact search engine rankings. To optimize speed:
Compress images and use appropriate image formats.
Enable browser caching to store static resources.
Use a content delivery network (CDN) to reduce server response times.
Minimize HTTP requests by consolidating scripts and stylesheets.
Step 2: Mobile-Friendly Design
With a significant portion of web traffic coming from mobile devices, ensuring a mobile-responsive design is essential. Shopify themes are typically mobile-friendly, but you should test your site on various devices to ensure optimal performance.
Step 3: Faceted Navigation
If your Shopify store uses faceted navigation for filtering products, implement canonical tags to prevent duplicate content issues. This helps search engines understand the primary version of a page and index it correctly.
Step 4: Schema Markup
Implement structured data using Schema markup to provide search engines with additional information about your products, reviews, and other content. This can enhance your listings in search results and increase click-through rates.
Step 5: XML Sitemaps
Generate and submit XML sitemaps to search engines to help them discover and index your website’s pages efficiently. Shopify automatically generates sitemaps, but you should verify their presence and functionality.
Step 6: Redirects
If you make changes to URLs or product pages, set up proper 301 redirects to ensure that both users and search engines are directed to the correct pages. This prevents broken links and maintains SEO equity.
Step 7: SSL Certificate
Ensure your Shopify store uses an SSL certificate to secure data transmission and improve search engine rankings. Google considers SSL a ranking factor and displays a “Not Secure” warning for non-secure sites.
Step 8: Duplicate Content
Identify and resolve duplicate content issues, which can harm SEO. Use canonical tags, configure URL parameters, and avoid using duplicate product descriptions.