Types of Logos in Ecommerce
Wordmark logos, also known as logotypes, are a popular choice among ecommerce businesses. They usually consist of the brand name written in a unique and elegant font. This type of logo is perfect for businesses with a distinctive name or for those who want to make the brand name more prominent. Think of a logo like Google, Coca-Cola or FedEx. These logos effectively increase brand awareness and recall.
The brand logo or monogram logo uses the initials of the company name to create a visually appealing design. This type of logo is ideal for ecommerce brands with long names that may be difficult to fit into a wordmark logo. By using the initials, companies can streamline their branding while maintaining a professional and recognizable appearance. Famous examples are IBM, HP and NASA.
Iconic logos are widely recognized symbols that represent a brand without using words or letters. These logos are based on unique and clever images that become synonymous with the company itself. An iconic logo should be easy to remember and understand. It’s a good choice for ecommerce businesses that want to convey a specific message or unique selling point visually. Brands like Apple, Nike and Amazon have iconic logos that are instantly recognizable around the world.
As the name suggests, logo combos contain both text and a graphic element, giving you the best of both worlds. The text element of the logo reinforces the brand name, while the visual element adds an extra layer of meaning and appeal. The combination logos are versatile and fit well into a variety of media and marketing platforms. Many e-commerce giants like Adidas and Puma use logo combinations to effectively represent their brands.
The emblems of the logo are traditional and often convey a sense of prestige and authority. They consist of text placed within a symbol or icon, creating a consistent and cohesive design. These logos are commonly found on luxury e-commerce brands, educational institutions, and government organizations. However, because they can be complex, you need to make sure they can be scaled and read in different sizes and formats.
Abstract logos are artistic representations that do not directly represent a brand or its products. Instead, they use abstract forms and shapes to convey a specific mood, feeling, or idea. This type of logo allows for creativity and uniqueness, making it an attractive choice for ecommerce businesses looking to stand out from the crowd. Brands like Pepsi and Adidas have adopted abstract logos to define their distinct identities.