Floor Land : Warrington’s Premier Award-Winning Flooring Company

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Floor Land : Warrington's Premier Award-Winning Flooring Company

Floor Land

About Client 🖊️

For over two decades, Floor Land has stood as Warrington's foremost flooring company, establishing a legacy of excellence in the delivery of top-notch, affordable flooring solutions throughout the UK. Founded by Lee McCarthy, the brand is built on a foundation of accessibility and sustainability, reflecting a commitment to providing high-quality options that resonate with both our customers and the environment.

Challenges Faced

𝐇𝐃 𝐈𝐦𝐚𝐠𝐞𝐬: Implement image compression techniques to reduce file sizes. Utilize lazy loading for images to prioritize loading when needed.
𝐔𝐧𝐮𝐬𝐞𝐝 𝐉𝐚𝐯𝐚𝐒𝐜𝐫𝐢𝐩𝐭 & 𝐂𝐒𝐒: - Conduct a comprehensive audit to identify and remove unused or redundant scripts and stylesheets. - Utilize tools like Lighthouse or PageSpeed Insights for code optimization.
𝐅𝐨𝐧𝐭 𝐋𝐨𝐚𝐝𝐢𝐧𝐠 𝐈𝐬𝐬𝐮𝐞𝐬: - Optimize font loading using the "font-display" property to control how fonts render. - Consider using system fonts for faster loading.
𝐔𝐧𝐦𝐢𝐧𝐢𝐟𝐢𝐞𝐝 𝐉𝐒 & 𝐂𝐒𝐒: - Minify JavaScript and CSS files to reduce their sizes. - Remove unnecessary comments and whitespace from code.
𝐍𝐮𝐦𝐞𝐫𝐨𝐮𝐬 𝐀𝐩𝐩𝐬 𝐈𝐧𝐬𝐭𝐚𝐥𝐥𝐞𝐝: - Evaluate the necessity of each installed app and consider removing or optimizing them. - Consolidate functionalities to reduce the overall number of plugins.
𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐂𝐨𝐝𝐞 𝐋𝐨𝐚𝐝 𝐓𝐢𝐦𝐞: - Review and optimize tracking code to reduce its impact on load times. - Consider asynchronous loading for non-critical tracking scripts.
𝐂𝐨𝐫𝐞 𝐖𝐞𝐛 𝐕𝐢𝐭𝐚𝐥𝐬 𝐁𝐚𝐬𝐞𝐝 𝐨𝐧 𝐆𝐒𝐂: - Address issues highlighted by Core Web Vitals in Google Search Console. - Prioritize improvements that directly impact user experience and site speed.

WHAT WE DID

𝟏. 𝐈𝐦𝐚𝐠𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: - Compressed images to reduce file sizes and improve loading times.
𝟐. 𝐋𝐚𝐳𝐲𝐥𝐨𝐚𝐝 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧: - Implemented lazy loading for images and potentially other non-critical elements to enhance page loading efficiency.
𝟑. 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐓𝐡𝐞𝐦𝐞 & 𝐏𝐥𝐮𝐠𝐢𝐧 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐬: - Reviewed and optimized the website's theme and plugins for better performance.
𝟒. 𝐏𝐫𝐞𝐥𝐨𝐚𝐝 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐒𝐜𝐫𝐢𝐩𝐭𝐬: - Used preloading techniques to ensure crucial scripts are loaded efficiently.
𝟓. 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐀𝐩𝐩 𝐒𝐜𝐫𝐢𝐩𝐭𝐬: - Reviewed and optimized scripts associated with various apps installed on the website.
𝟔. 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐂𝐨𝐝𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: - Optimized tracking codes to minimize their impact on page load times.
𝟕. 𝐑𝐞𝐝𝐮𝐜𝐞 𝐉𝐒 & 𝐂𝐒𝐒 𝐅𝐢𝐥𝐞𝐬: - Identified and removed unnecessary JavaScript and CSS files to streamline the website's code.
𝟖. 𝐂𝐨𝐦𝐛𝐢𝐧𝐞, 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧, & 𝐌𝐢𝐧𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐂𝐒𝐒 𝐚𝐧𝐝 𝐉𝐚𝐯𝐚𝐒𝐜𝐫𝐢𝐩𝐭 𝐅𝐢𝐥𝐞𝐬: - Combined multiple files to reduce HTTP requests. - Prioritized critical CSS and JavaScript for faster rendering. - Minified CSS and JavaScript files to decrease file sizes.
𝟗. 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐌𝐨𝐛𝐢𝐥𝐞 𝐒𝐩𝐞𝐞𝐝 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: - Prioritized optimizations for mobile devices to cater to the growing mobile user base.
𝟏𝟎. 𝐅𝐨𝐧𝐭 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐲 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: - Optimized font delivery, possibly using techniques like asynchronous loading or leveraging system fonts.
𝟏𝟏. 𝐂𝐨𝐫𝐞 𝐌𝐞𝐭𝐫𝐢𝐜𝐬 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 & 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 (𝐋𝐂𝐏, 𝐅𝐈𝐃, 𝐂𝐋𝐒): - Monitored and analyzed Core Web Vitals metrics, including Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).
Floor-Land-shopify panel
FloorLand mobile psi
FloorLand GT-metrix

Results

90%

Overall Performance Score

92%

Accessibility Score

73%

Best Practices

99%

SEO Score

2.5%

Loading time

less then 2.5 seconds
1.7%

First Contentful Paint

1.7 s
2.9%

Largest Contentful Paint

2.9 s
33%

Total Blocking Time

330 ms
20%

Cumulative Layout Shift

0
2.8%

Speed Index

2.8 s

GET IN CONTACT TODAY AND LET OUR TEAM OF ECOMMERCE SPECIALISTS SET YOU ON THE ROAD TO ACHIEVING ELITE DIGITAL EXPERIENCES AND GROWTH

CONTACT US

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    Melbourne, Australia
    (Sat - Thursday)
    (10am - 05 pm)

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