In conclusion, is Shopify’s SEO bad?

When compared to other straightforward website construction tools like Square and Wix, I’d honestly think it’s a really great platform.

With the ability to customise themes, there’s very little you can’t achieve with Shopify SEO.

Although some defaults, such as directory structures, are unpleasant and some functionality are absent, nothing truly important is missing.

Without using another platform, you can optimise pages, fix technical problems, and produce a lot of content on Shopify. I’d call that a success.